Business advertising services in Canberra 2020 and beyond.
DETAILED SUMMARY OF TIPS TO ASSIST SMALL BUSINESS PREPARE FOR THE BUSINESS IMPLICATIONS OF COVID-19The coronavirus or COVID-19 presents a significant threat not only to human health but also to business.
For many businesses, likely moves by governments to contain the public health risk may result in a sudden fall in demand for your products or services,labour shortages and supply disruptions.
Businesses must assume that health authorities will ask people to stay home to contain the spread of COVID-19, or that large numbers of your local population will voluntarily stay home. This will result in people consuming less and purchasing in different ways. It will also impact staff availability, especially for businesses where employees cannot work from home.
It is also likely that your operations will be impacted by supply disruptions as your suppliers’ grapple with the same issues.
In short, COVID-19 will be a shock to many businesses that could place their immediate future in serious jeopardy, and there is no way of knowing how long this pending crisis will last.
As part of a comprehensive risk management strategy there are a range of actions you should consider taking now to prepare your business for COVID-19, toplace it in the best possible position to not only navigate through the crisis but to also be better prepared to take advantage of the recovery.Fundamental to your preparations is keeping up to date with official information on COVID-19 and any directions public health authorities may issue. It is therefore important to follow the website of your local health authority.
CP Australia.com
Business Advertising Services Canberra 2020, and Digital Content Creation.
Are you trying to find a way to generate business for your company with more emphasis online products and services.
And less spending a fortune on the pay per click advertising, solo ads, and sponsorship advertisements?
How about video content creation services? Have you taken the time to consider how relevant digital video content is for a small business? If so, the solution you have been looking for is finally here!
Local Biz To Web services offers photography and video content for online advertising and marketing purposes.
Canberra Tourism awards 2019.
Canberra does have a strong tourism industry, including food services and accommodation.
Source: Smart Company.
“The Qantas Australian Tourism Awards (QATA) is the tourism industry’s most prestigious national event. On Friday, March 6th, 2020, over 800 people from the Australian tourism industry will come together in Canberra for a gala evening to celebrate the best of the best in Tourism”…………
“Sixteen Canberra Region finalists, who have gone through a rigorous awards process with judges assessing their submission locally, will discover on the night the results of the judging which determines national placings from local winners in each state and territory.”…………………….
“Canberra Region Chair of Judges, Phillip Jones, says, “The Canberra Region is very well represented following a record number of entries in the local awards, leading to a record number of finalists to compete against their peers in the national awards. You have to be a very strong contender to make it through to the nationals.”…………………
The Canberra Region finalists in the 2019 Australian Tourism Awards are:
CATEGORY BUSINESS NAME
1. Major Tourist Attractions National Gallery of Australia
2. Tourist Attractions National Arboretum Canberra
3. Major Festivals and Events National Museum of Australia
4. Festivals and Events Canberra Balloon Spectacular (Events ACT)
6. Cultural Tourism Royal Australian Mint
8. Specialised Tourism Services GetAboutAble
9. Visitor Information Services Canberra and Region Visitors Centre
10. Business Event Venues National Convention Centre Canberra
13. Adventure Tourism Dynamic Motivation/Stromlo Shuttle Bus
14. Destination Marketing Destination Southern Highlands’ Pie Time’
16. Tourism Wineries, Distilleries and Breweries Shaw Wines
19. Unique Accommodation Jamala Wildlife Lodge
21. Standard Accommodation Leumeah Lodge
22. Deluxe Accommodation Little National Hotel
23. Luxury Accommodation Hyatt Hotel Canberra – A Park Hyatt Hotel
24. New Tourism Business Book Canberra Excursions
Characteristics of a Successful Advertisement
Many small businesses don’t get the success they want from advertising due to the availability of minimal resources. The results are only flat due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome.
There are many common mistakes small businesses, and professional service providers do make when designing an advertisement.
- Lack of Identity
Lack of identity is one of them when the ad is lacking a genuine business identity. The ad may look just like the other five hundred ads. That may be simply by not being creative in the online presentation of products and services.
- Bigger is better is a belief
Many small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest much money, but do not reach the targeted market.
Focusing on the problems of the customers and giving a solution for them is what customer demands.
A customer does not buy a product; he buys benefits in the form of a product.
The real value of the product needs to be realized, a clear presentation of it to the customer. Therefore will be able to relate with the product benefit.
If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customer’s problem is what some ads miss.
The last thing missing in most of the advertisements is the motivation for the customers.
Never assume that the customer knows what to do; instead, the advertisement should influence the mind of the customer and should tell him what to do. A call of action is the final job of the advertisement.
It should call for information, or visiting the store, or even visiting the online store. The message should sound confident and clear.
Photography & Video. Visit Local Biz To Web.
Read more on the Content Creation Services Canberra.